One month ago we were about to release a product. It was at that point we realized after much consultation with the TechStars mentors that although very impressive and useful, our strategy was off. In a sense, what was our long term goal has now become our near term goal. In the past month we have been developing and internally testing what we believe to be a far more viable product.
Many moons ago we realized that great debate happens within blog posts in the comment section. However, the structure of commenting systems is largely unchanged since their creation with a few minor exceptions. Normally, blog comments are displayed in chronological order forcing the user to say “@JoeShmo” if they wanted to reply to someone. This issue of disconnected conversations quickly dissolves any useful discussion going on within the comments. There is also a problem of accountability of commenters, comments which lack content, and the equality of spam comments with good comments. Publishers now have an alternative with ID Comments.
At Intense Debate it has become our goal to increase the value and volume of conversation in blog comments and create a replacement to what we refer to as your factory installed comment system. With our new system we will incorporate features like tracking, reputation, threading, and voting to solve the problems mentioned above. This aids the publisher and their readers. The publisher will have people spending more time on their site and have traffic driven to their blog from our site. Readers of blogs with ID Comments installed will flourish in an environment that encourages conversation and discussion while rewarding those judged by their peers to make the best comments. Readers will also be able to track the comments of their friends across any blog where ID Comments are installed.
In the coming days we will release our comments into the blogs of some of our mentors and a few personal blogs. We hope everyone will participate by creating a profile and trying it out by commenting on one of our partnered blogs. We are also asking for feedback.
You can either post your feedback on our forums or send us an email (contactus at intensedebate dot com).
If you love our system and would like to see it on your blog, please sign up on the homepage as we will gradually phase people in before releasing to all publishers. Those signing up earliest will get first dibs.
Needless to say, stay tuned.
Josh, Jon, and Isaac
Founders of IntenseDebate.com